The iGaming niche has proven to be one of the most lucrative in affiliate marketing in recent years.
But is it realistic for a beginner to make money from gambling and betting?
Yes, it is possible! In this guide you will learn how to monetize gambling and betting offers. We will tell you about the most effective sources of traffic in 2025, explain the differences in the target audience, teach you how to create attractive creatives and avoid the most common mistakes in this niche.
How much can you earn from promoting gambling and betting offsers?
Profits in this sphere can vary from a few thousand to tens of thousands of dollars. It depends on many factors: the chosen GEO, the optimization strategy, the number of creatives and their relevance, and the experience of the affiliate himself.
In fact, our cases prove that ROI of such advertising campaigns starts from 23% and can reach 116% in just a week! For example, if you pour traffic on pooches in a popular GEO such as Australia. Proof of these results can be found on the JackpotJill Casino page https://jackpot-jill.com/payments, where real numbers and example deals are given.As for profit, $500 for a few days is absolutely real amount. Our partners confirm this with their results and statistics.
Now that you know the earning potential of this niche, let's break down exactly how to achieve those results!
Learn common affiliate mistakes
How to launch without losses and get into the plus side right away?
The only way is to learn from other people's mistakes!
Here are the most typical mistakes when dealing with gambling and betting offfers:
- Expectation of quick profits. Don't expect instant results. First test at least 10 prices per conversion before analyzing the data.
- Ignoring optimization. This is as important a step as creating a campaign or selecting creatives. Don't neglect it and do everything on time.
- Few creatives.Be sure to add at least 5 variations per campaign to test different hypotheses for the selected GEO.
- Mixing mobile and desktop traffic in one campaign. Prices for different devices differ significantly, so it is better to separate campaigns.
- Too narrow settings.Don't cut off too much traffic at the start. Wait for the first results and then optimize the campaign.
- Insufficient market research. Every region has its own peculiarities - both in target audience and in settings. Always study these nuances in advance.
Popups: affordable, cheap and effective
If your budget is small but you want to succeed, pop up advertising is the perfect option. It's a format that works well for gambling and betting, and according to our reports, it remains one of the most successful.
Why it's worth using:
- Affordability. CPM starts at $0.5 for Tier 3 and $1 for Tier 1. This is the best choice for beginners.
- Minimal requirements.No complex creatives are needed, a high quality landing page that can be easily obtained through your CPA network will suffice.
- Easy setup.All you need is a link and a few basic steps and you're ready to launch your campaign!
Pooches: time-tested
The push notification format is known for its results in iGaming. It has remained popular in RichAds since 2018 and is still performing well.
Advantages of pooches:
- Low cost per click. Price starts at $0.005 for Tier 3.
- Flexibility in creatives. No strict restrictions like Google or Facebook. You can use any image or text you want.
- Easy customization. Just choose your settings, add creatives and get results. By the way, creatives for your geo are available for free.
Direct Click: a new format with high CR
This format is not so cheap, but its effectiveness is amazing. All customers who go through this channel are already interested in your offer. For example, a user searches for "1xbet", makes the mistake of typing "1xbit", and ends up on your page.
Key benefits:
- High conversion rate. CR for direct click is 4 times higher than for other formats.
- Easy to use.Only a link is required, everything else is basic customization.
Stay with proven GEOs
If you are just starting out, it is better to choose countries where you can make a profit without significant financial investment. Do not chase fashionable trends, as competition in such cases can be too high.
The best GEOs for the gambling niche in 2025
The LATAM region is now on the radar due to its popularity. It is a good option for beginners: the market is not yet saturated and traffic prices remain affordable. However, there are more profitable alternatives.
For beginners, we advise focusing on Eastern Europe or Asia. Many experienced affiliates are leaving these markets to test LATAM or work with Tier 1 for long-term profits. Because of this, competition in Eastern Europe and Asia has decreased significantly, while audience volumes have remained unchanged.
Another advantage is the affordable price of traffic in these regions. This is an ideal choice for a start: less investment, but more opportunities to earn money.
Create creatives that hook!
Creating creatives for the iGaming niche is not such a difficult thing to do. There are tons of examples and cheat sheets on the web, which will help even beginners to quickly get oriented and find inspiration.
But there is an important nuance: you need to clearly understand that your audience in gambling and betting has its own peculiarities. And this is what you need to take into account in order to get a high conversion rate.
Best ideas for creatives: top 3 approaches
We have collected some universal examples that will suit both beginners and experienced players in this field. These ideas will ensure high CTR regardless of your level.
- Bonuses - uniqueness above all else.
Nothing attracts the audience like interesting bonuses. Players are constantly on the lookout for lucrative offers and big rewards. In your creatives, be sure to show all available freespins, cashbacks or other bonuses from the brand. This works for any GEO, no exceptions. - Emphasize events.
If you work with betting providers, pay attention to sporting events. For example, inform your audience about the hottest match of the season and offer special offers for new customers. Don't forget to localize your creatives according to your audience! - Emphasize the key advantage.
Highlight what makes your offer unique: the security of the platform, the variety of slots or the ability to play without a deposit. Any unique feature that sets you apart from your competitors will be effective for both verticals.
Important! These ideas are great for launching your advertising campaign.
Bottom line
Now you have all the tools you need to create a successful gambling or betting campaign, as well as detailed step-by-step instructions that will become part of your daily work